Built on 23 years
of practice.
Built for what is next.
PositionMeAI is the product of De Vlamingh & Associates Consulting CC — an HPCSA-registered Industrial Psychology practice founded in 2002. The Career Intelligence Framework, the Academy, and the Judgment Lab are the research and product expression of that practice applied to the most significant shift in working life in a generation.
Why we built this.
Industrial psychology has always been about the relationship between people and work. For 23 years that relationship was relatively stable — roles changed, industries shifted, but the underlying contract was legible. Skills could be assessed. Career paths could be mapped. Advice could be given.
AI has broken that legibility. The task structures that defined most professional roles are being rewritten faster than any assessment tool, any career advice service, and any training programme can track. The professionals who will navigate this are not the ones with the most credentials — they are the ones who have developed the intelligence to read what is happening and act deliberately within it.
PositionMeAI exists to develop that intelligence. Not to predict which jobs are safe — no one can. Not to recommend which skills to add to a CV — the half-life is too short. But to build the six underlying capacities that make a professional capable of navigating their career regardless of what AI does next, and to measure those capacities with the rigour that 23 years of psychometric practice makes possible.
"The problem is not that people don't know what AI will do to their jobs. The problem is that they haven't developed the capacity to figure it out for themselves — and keep figuring it out, year after year, as AI changes."
De Vlamingh, L. · PositionMeAI founding thesis, 2025
From practice to platform.
PositionMeAI is not a tech startup. It is the product output of a career in industrial psychology — built on the research methods, psychometric rigour, and practitioner insight that 23 years of client work produces. The platform is new. The foundations are not.
HPCSA registration: PS 0151985 · Industrial Psychology
Who built this.
Industrial Psychologist with 23 years of practice in career assessment, psychometric development, and organisational consulting in South Africa. Doctoral research into career capability development in AI-reshaped labour markets, grounded in the graduate attributes and career construction theory literature. Creator of the Career Intelligence Framework and all associated assessment, learning, and simulation products.
The Career Intelligence Framework is not a content project or a training product — it is the expression of a 23-year practice applied to the most significant shift in working life in a generation, developed with the psychometric standards that HPCSA registration demands and the research rigour that doctoral work requires.
louwla83@gmail.com →How we work and what we won't do.
These are not values statements. They are constraints that govern every product decision, every content choice, and every institutional partnership we take on.
Get in touch.
Different enquiries go to different places. Use the most specific route — it will get a faster response.