The global home
of Career Intelligence.
Research, analysis, and practitioner intelligence on how work is changing, how human capability responds, and how Career Intelligence becomes the operating standard for careers in the AI era.
Research summaries, labour-market intelligence, and AI & work analysis — four times a year. Free, always.
Eight streams.
One mission.
Every stream is a dedicated body of intelligence. Together they constitute the most comprehensive Career Intelligence knowledge base in the Southern Hemisphere.
Career Intelligence Papers
Original research papers, literature reviews, and applied studies grounding the Career Intelligence Framework in peer-reviewed evidence.
Future Skills Reports
Annual and biannual forecasts of emerging capability requirements, fastest-growing occupations, and skills at structural risk across SA and global markets.
AI & Work
Task-level analysis of AI's impact on occupations across 14 sectors. What is automating, what is augmenting, and where the reinstatement effect is creating new human work.
Labour Market Intelligence
Sector-by-sector demand mapping, occupation trends, graduate employment outcomes, and earning-band analysis grounded in StatsSA, DPRU, and ILO data.
Industrial Psychology
The psychometric and theoretical foundations of Career Intelligence — career construction theory, adaptability research, capability measurement, and self-determination theory applied to work.
Employer Insights
Workforce strategy intelligence for HR directors and L&D leaders — how to implement Career Intelligence at scale, manage AI transition, and build a Career Intelligence culture.
University Resources
Implementation guides for career services directors, employability framework alignment, MAUI deployment playbooks, and graduate outcomes measurement methodology.
Media & Speaking
Press resources, expert commentary, conference keynotes, podcast appearances, and media backgrounders on Career Intelligence and the future of work.
Featured intelligence
Featured paper
The Career Intelligence Framework: Six Pillars for Navigating Work in the AI Era
A 13,000-word foundational paper defining Career Intelligence as a new category of career development theory. Grounded in five research streams, covering the six-pillar model, measurement methodology, ethical governance, and institutional deployment architecture.
Read the full framework →AI Opportunity Index 2026: Task-Level Disruption Across 14 SA Sectors
Role-by-role mapping of automation risk, augmentation potential, and reinstatement effects across South African labour market using the Acemoglu-Restrepo task-based model and Anthropic Economic Index 2025 data.
Explore Research →Coming from the research centre
The full ecosystem.
Every page. Every purpose.
The Intelligence Hub is the hub. Every page is a spoke. Every spoke links back to the hub and to adjacent spokes. No dead ends. No orphaned pages.
Intelligence Hub — the category homepage
The central hub for all thought leadership. Its job is to signal authority to institutional visitors (academics, HR directors, government, media) and route them to the stream most relevant to their purpose. No single CTA — multiple equal-weight pathways.
Research streams — four academic/analytical content areas
Each stream is a dedicated page with its own publishing schedule. Papers and reports live here. Each stream page links to adjacent streams and back to the Intelligence Hub.
Practitioner streams — three implementation-oriented content areas
Content designed for institutional implementers. Less research, more application. Guides, playbooks, templates, and methodologies for deployment.
Engagement — authority-building and community content
These pages build external credibility and drive repeat visits. Media coverage, speaking invitations, and newsletter subscribers are the three primary authority-building signals.
Platform & Framework — the product layer
These flagship pages operationalise the philosophy. The Intelligence Hub links to them as "proof that the research is live" — not as sales pages, but as evidence of deployment.
Three principles.
Every piece of content.
Every research output, briefing, and resource produced by the Intelligence Hub must meet three tests. Anything that fails any one of them does not publish.
Evidence or experience. Never neither.
Every claim traces to published research, validated data, or 23+ years of practitioner experience. The moment a claim depends only on convention or opinion, it is either labelled as such or it does not appear. Academic credibility is not marketing — it is the product.
Graduate reading level. No simplification for reach.
The primary audience for the Intelligence Hub is academics, institutional decision-makers, and senior practitioners. They will read dense, precise content. They will not engage with content that has been dumbed down for algorithm optimisation. Write for the room you want to be in, not the room you're currently in.
Category creation, not category comparison.
We are not positioning against other career platforms. We are defining a new category. Content that references, criticises, or positions against competitors is off-strategy. Content that builds the "Career Intelligence" concept itself — from first principles, grounded in evidence — is the only content that creates category ownership.
What publishes.
When. For whom.
A publishing cadence is a promise. It tells your audience what to expect and when. It tells search engines that this is an active knowledge source. Consistency is the signal; frequency is secondary.
| Stream | Format | Frequency | Primary audience | SEO target | Distribution |
|---|---|---|---|---|---|
| Career Intelligence Papers | Full research paper (3,000–12,000 words) · PDF + HTML | Quarterly | Academics, PhD researchers, policy advisers | "career intelligence research" · "employability framework South Africa" | Newsletter · ResearchGate · SSRN · LinkedIn |
| Future Skills Reports | Annual flagship report (20–40 pages) + quarterly brief (4 pages) | Annual + quarterly | Employers, government, university strategy teams | "future skills SA 2026" · "in-demand occupations South Africa" | Press release · Newsletter · LinkedIn · Employer direct |
| AI & Work | Sector briefing (1,500–3,000 words) · AI Opportunity Index update | Monthly | HR directors, L&D managers, career coaches | "AI jobs South Africa" · "AI automation impact [sector]" | Newsletter · LinkedIn · Media outreach |
| Labour Market Intelligence | Sector data brief (1,000–2,000 words) · infographic | Quarterly | Government, economists, university career services | "SA labour market 2026" · "youth unemployment data SA" | Newsletter · Media · DPRU/UCT network · ILO channels |
| Industrial Psychology | Deep reference pieces · methodology notes · scale documentation | As produced | PhD researchers, I-Psych practitioners, HPCSA members | "career adaptability scale" · "Coetzee graduateness" · "GSAS validation" | SIOPSA · academic mailing lists · ResearchGate |
| Employer Insights | Practitioner brief (800–1,500 words) · downloadable guide | Monthly | CHROs, HR directors, talent acquisition heads | "career intelligence HR" · "workforce development strategy AI" | Newsletter (employer edition) · LinkedIn · HR conference circuit |
| University Resources | Implementation guide · template pack · case study | Per semester | Career services directors, student affairs VPs, deans | "university career services platform" · "graduate employability SA" | Direct to partners · NACE network · CHE circuit |
| Career Intelligence Quarterly | Editorial newsletter — synthesis of all streams | Quarterly | All institutional audiences — curated synthesis | "career intelligence newsletter" · "future of work quarterly" | Email list · LinkedIn article republish · Research archive |
Own "Career Intelligence"
as a search category.
The SEO objective is not traffic volume. It is category ownership. When "Career Intelligence" is searched globally, PositionMeAI should be the defining result — the way McKinsey Global Institute defines "management consulting research."
Primary keywords
These are low-competition, high-intent terms. The goal is to own them completely before anyone else builds critical mass. Publish a research paper, framework page, and hub page all targeting these terms. Every internal link includes these as anchor text.
Secondary keywords
Higher-competition terms with significant search volume. These capture researchers, HR strategists, and policy people who don't yet know the "Career Intelligence" category name. They find us through intent, then learn the category.
Research-specific keywords
Very low volume, very high intent. A PhD student searching "Coetzee graduateness skills scale" is exactly the person we want to find our Industrial Psychology stream and the Framework. Low competition, high-value visitor.
Geographic + sector keywords
SA-specific terms anchor geographic authority while the category terms build global positioning. Own SA first, then use SA authority as proof of credibility for global institutional audiences.
Schema markup strategy: All research pages use @type: ScholarlyArticle or @type: Report. The organisation uses @type: ResearchOrganization. This signals to Google that this is a legitimate knowledge producer, not a content farm. Every paper includes author, datePublished, and citation schema.
Every page links to
three others.
Internal linking is how Google understands the relationship between pages. It is also how visitors discover depth. The rule is simple: every page must link to the Intelligence Hub, the Framework page, and one adjacent stream. No dead ends.
Expertise available
for media and conference.
Expert commentary
Available for print, broadcast, and digital media on Career Intelligence, the future of work, AI's impact on careers, youth unemployment strategy, and employability in the South African context.
Keynote & conference
Research-grounded keynotes for HR conferences, university strategy days, government commissions, and corporate leadership events. Three signature talks developed from the Career Intelligence Framework.
This work is grounded in a set of beliefs about why career guidance must change and what Career Intelligence is for.
Read the PositionMeAI Manifesto →